70 Years of Innovation, 7 Decades of Sub-Zero & Wolf
- Posted by Exclusive |
- 2018 10 12
Sub-Zero & Wolf is a company globally recognized as leaders in brand innovation. For 70 years, Sub-Zero & Wolf’s product has been favored by consumers and often specified by architects and designers for kitchen projects. Before becoming Sub-Zero & Wolf, the company was called Sub-Zero and they specialized in refrigeration. The home appliance industry is extremely competitive, but Sub-Zero quickly became a market leader through development and quality control. The irony is that the company’s greatest success was not at all high-tech.
Sub-Zero became the #1 brand utilized by consumers, designers and architects after developing built-in and integrated refrigeration. A protruding, or free standing refrigerator is the “elephant in the room” of modern day kitchen design. The purpose of this advancement was to break free from the design of a conventional kitchen and simply improve everyday life. Integrated refrigerators are meant to blend in with a kitchen’s cabinets. The external panel is made to match the cabinet finish, seamlessly setting a harmonious tone.
Every product is manufactured with premium materials. Founder of Sub-Zero, Westye Bakke, once stated that, “if you build a quality product, you will always have customers.” The quality of an appliance determines the way it looks, works and functions. Because of the dual refrigeration system, food kept in a Sub-Zero refrigerator stays fresh for long periods of time. The air filtration system in every fridge is inspired by the scientific minds at NASA. It is motivated by the power to conserve food by avoiding spoilage.
In the year 2000, Sub-Zero joined forces with Wolf; a company specializing in commercial cooking appliances. The two corporations called their newly formed company, Sub-Zero & Wolf. The collaboration was meant to give consumers and professionals the best of both worlds. By working together, the dynamic duo continue to dominate the kitchen appliance industry. The company released the first dual fuel range with a gas cooktop installed above a dual convection electric oven. Because the experts at Wolf were experienced in making appliances for commercial use, they created a residential cooktop that allows every person to feel as if they are an executive chef at a Michelin star restaurant.
The innovation and improvement never ends for Sub-Zero & Wolf because in 2015, they developed Wolf Gourmet countertop appliances. High performance products such as blenders, countertop ovens, toasters, multi-function cookers and more were developed to make food preparation clean, quick and simple. The company’s goal was to prove that a person does not have to be a culinary master to prepare a delicious meal.
Now, after 70 years, Sub-Zero & Wolf announced another new appliance. However this establishment is a slightly different generation of the company’s well known innovations. The development is called Cove and it introduces a new type of dishwasher. Utilizing Sub-Zero’s cabinet integrated design and Wolf’s premium expertise in durability, Cove dishwashers are now the most powerful appliance on the market. The interiors are adjustable and can be customized, while the technology ensures perfectly clean results and completely silent function.
The common home can be turned into an exclusive showroom with brand new innovations in kitchen cabinetry and appliances. Companies like Sub-Zero & Wolf, Gaggenau, Miele, Thermador, Viking, La Cornue and more are revolutionizing the home appliance market. These brands are constantly updating technology and adding new features to their products.
Once upon a time, kitchens were only appreciated for the purpose of cooking food. Nowadays, a household kitchen accommodates every family member, not just with food, but with efficiency. Every kitchen is a home’s centralized gathering place that influences how family and friends interact. Therefore, a kitchen must be equipped with smart appliances that simple for everyone to use. Appliances are updated for the purpose of functionality. Living and breathing in an innovative space can alleviate everyday stress and nurture the mind, body and soul. At Exclusive Home Interiors, each kitchen on display is equipped with integrated Sub-Zero refrigerators and freezers to match the finishes of each Italian kitchen cabinet. In addition, both modern and traditional kitchens are on display with state of the art Wolf cooktops and built-in appliances.
On behalf of the team at Exclusive Home Interiors, we want to wish our most trusted partners, Sub-Zero & Wolf, a happy anniversary and congratulate them on a successful 70 years of business. Cheers to the past, the present and the future. The best is yet to come!
“I think the biggest thing I’ve learned is that we always have to have innovation in our blood…We always need to keep our products moving forward, ahead of the competition. Whether it’s with design, whether it’s with technology, with performance, reliability, customer service – you’ve always got to keep innovating and moving forward. That’s what makes our future so bright.” - Jim Bakke, President & CEO